RI President John Kenny’s December Message
My fellow Rotarians,
The idea of the family of Rotary is a simple one, and one that we celebrate every December during Family Month. Every Rotarian is part of the Rotary family - but our family is much larger than just our 1.2 million members. The family of Rotary includes every one of the men, women, and children who are involved in our work: the spouses and children of our members, our Rotary Foundation program participants and alumni, and all of those who are part of our programs, in the tens of thousands of Rotary communities around the world.
The youngest generation of the Rotary family is composed of our Rotaract clubs and Interact clubs, the participants in our Rotary Youth Leadership Awards program, our Ambassadorial Scholars, and our more than 8,000 Rotary Youth Exchange students every year. As in any family, our youths
are our brightest promise for the future. Of course, it is my sincere wish that many of these young people go on to become Rotarians in good time. But Rotary is a part of them even today - and they are a part of us.
My wife, June, and I have been married for over 40 years, and I have been a Rotarian for nearly as long. Although women were not eligible for Rotary club membership at that time, June has been a part of the Rotary family from the day I first entered the Rotary Club of Grangemouth. There is no question that my Rotary service has demanded a great deal of both of us since then - but there can be no question that we have both reaped more than we have sown.
I believe that Rotary club membership can and should enhance our home lives and family interactions. As we work to attract more and younger qualified members, we would do well to remember that today's young professionals are often balancing work and family responsibilities. Adding in a commitment to Rotary service should complement, never compete with, those responsibilities. By scheduling meetings outside of the workday, planning activities that involve family members, and welcoming family members whenever possible, we help to ensure that every Rotary family will feel a true part of the greater Rotary family.
Every club should strive to achieve a balanced interaction between Rotarians and their families - and the family of Rotary. Only by working together, as a family, can we ensure that the Rotary of today grows into an even stronger Rotary of tomorrow.
District Public Relations Campaign
Dear All,
As many of you may be aware, our District’s proposal for the PR Grant 2009/10 has been approved by Rotary International. The PR Grant is a competitive grant, and Districts compete for selection. The Rotary Club of Central Damansara (RCCD) was involved in assisting the District in submitting the proposal to Rotary International. Governor Leslie Salehuddin & District PR Committee Chair PP Peter Pek has appointed the Rotary Club of Central Damansara as the District PR Campaign Task Force Committee.
The launch of the campaign will be held on 9th January 2010 at the District Conference in Kuala Lumpur and the campaign will run for 3 months from January to March 2010. The campaign will involve various media channels including Radio, Newspapers, Magazines, Outdoor Billboards, Ambient, TV Screens on Busses, Bus shelter and Internet TV. We will be using the various Rotary International Public Service announcements “Humanity in Motion” materials for this campaign. However, these materials are being “localised” for local consumption. (voice over, rescoring, relaying of local Voice over, photography of local talents).
As part of this campaign, media owners have graciously come forward to provide either free or heavily discounted media rates. We expect this entire campaign to have a media value of RM450,000.00 with a approximate eye ball reach of 18.5 million viewers.
All these materials are being produced now and should be ready by end December 2009. I understand that many clubs are also considering to run their similar campaign at their localised areas. We strongly urge Rotary Clubs to consider using these materials as part of their club PR campaign. All these materials are being localised for “Malaysian consumption” with the call for action being www.rotary3300.org.my and
www.rotaryyourclubname.com.my.
To help further this District PR Campaign, we request clubs around the district to talk to your local councils and local media owners to help support this campaign by providing free media space and production. There are many Rotary Clubs who has/have their own billboards/bus shelters in their locality. The committee could assist by providing the required materials for use in your locality. Media Space could be in the form of Bus back panels, bus shelters, bus wraps, billboard, street signage’s, free standing posters, street ambient posters, LED screens, TV screens at malls or any other possible media.
As time is of the essence, we request that you revert to us in the next 1 week if your club would be able to assist make this District PR campaign a truly nationwide effort. Hope to hear from you soonest.
Regards,
Rtn Samantha Samson
District 3300 PR Campaign Task Force
Rotary Club of Central Damansara